You’ve just launched your website. Congratulations!
You’ve put in a lot of time, effort, and money to get to this point. But there’s one more important step you need to take to ensure your website’s success: SEO. Search Engine Optimization is critical for any website that wants to rank high in search engine results pages, drive traffic, and achieve its business goals. Here’s a closer look at why SEO is so important for your website.
DOES A WEBSITE NEED SEO: GETS YOU FOUND
Your website needs SEO for several reasons, but the primary one is that it makes your site more discoverable. People enter keywords or phrases into search engines like Google or Bing when they are looking for something online. Your website has a good chance of showing up in the search results if it uses those same keywords. Also, if your website ranks near the top, people are more likely to click on it and visit it.
But getting to the top of the results is not simple. In fact, position 11 on the first page of Google is the average position, according to Moz. Therefore, you must focus on your SEO if you want your website to show up on Google's first page, where users are most likely to click.
More customers and sales may result from increased traffic. Your website will be more visible and attract more visitors if it ranks higher in search results. Additionally, your chances of turning that traffic into customers increase with the amount of traffic you receive.
DOES A WEBSITE NEED SEO: IMPROVES UX
Aside from assisting visitors in finding your website, effective SEO can also enhance their experience once they are there. How? by ensuring that your website is user-friendly and well-designed. Users are likely to leave the site without taking any action if they can't quickly and easily find what they're looking for. Additionally, visitors who stay on your website longer are more likely to become paying customers or clients.
Imagine you run a hardware store, and someone finds your website while looking to "buy nails near me." They are more likely to become a paying customer than someone who just happens to run across your website while surfing the web because there is a good chance they are looking to buy nails and possibly other hardware supplies. This type of traffic, which we refer to as "quality traffic," can support the expansion of your company.
SEO is a relatively cost-effective way to reach your target audience compared to more conventional marketing strategies like print or television advertising, which can be expensive and challenging to track. SEO is free; the only investments you need to make are in time and resources. In contrast to paid advertising, which charges you for each click or impression, SEO is free.
DOES A WEBSITE NEED SEO: HELP WITH TRAFFIC
We've already established that quality traffic can aid in the expansion of your company, but it's also important to note that SEO can aid in the acquisition of more clients in general. A well-optimized website will not only rank higher in search results, but it will also be more visible, which will bring in more traffic.
SEO can also help increase the credibility and visibility of your brand, which is a fantastic advantage. It signals to users and search engines that your website is a reliable and authoritative source of information when it appears higher in search results. This can help you make your brand known as an authority in your field and earn the trust of the people you want to reach.
Increasing the volume and quality of traffic to your website is one of the main objectives of SEO. You can draw in more customers who are searching for what you have to offer by optimizing your website for search engines. If your website is optimized well, you can expect some of those visitors to become leads or customers.
More website visitors may result in more sales. You want people to find your website when they search for pertinent keywords, whether it sells goods or services. Additionally, if your website is search engine optimized, it has a higher chance of appearing higher in search results, which means more people will find it. This could eventually result in more sales and income for your company.
You must create a better website if you want to appear higher in search results. This entails producing engaging and educational content, improving the look and feel of your website, and ensuring that it is mobile-friendly. The order in which your website appears in search results is affected by each of these elements.
SEO CAN BUILD TRUST
When carried out properly, SEO can aid in establishing your brand's credibility and trust. How? By ensuring that your website shows up in search results for pertinent keywords, you can help searchers associate those keywords with your brand.
SEO HAS CHANGED
Over the years, a lot has changed in the world of SEO, but that doesn't mean it's any less significant or valuable. In actuality, SEO is more crucial than ever. Your website can rank higher in search results and reach a larger audience with the right strategies in place.
WHAT ARE KEYWORDS, EXACTLY?
When searching for goods and services online, people use words and phrases known as "keywords."
Pages of content that contain the keyword are displayed when you enter it into a search engine. People find your website in this way.
Keywords Are Important For SEO: Search engine algorithms consider how many times your keyword appears on your website when ranking your website in search results. A page with a lot of the same keyword will show up higher in search results than a page with fewer of the same keyword.
There are several methods for selecting effective keywords for your website. Looking at the keywords other websites in your industry are using is one strategy; it's likely that these terms have been successful for them and will be successful for you as well.
CAN I DO MY OWN SEO FOR MY WEBSITE?
Yes, you can perform your own SEO, which is the quick response. The extended response is that it's difficult and that the outcomes might not be what you anticipate.
The truth is that search engines are constantly evolving and can present you with a variety of challenges that make it challenging to rank well. In fact, it may be time to hire an expert to handle your SEO efforts if you follow all the right steps but still don't get the desired results.
But first, let's look at some of the ways you can perform SEO on your own:
1. Create a blog and post frequently. For search engines to follow you, you need new content. Along with written content, this can also include audio or video podcasts. Google appreciates blogs because they encourage visitors to return to your website to see what new content has been added.
2. Establish reputable links from other websites. Backlinks are simply links pointing to your website from other sites that use anchor text that is relevant to your site's keywords.
CAN SEO BE AUTOMATED?
Because SEO is a science, it cannot be automated. The SEO process necessitates ongoing adjustments to account for the constantly evolving nature of search engines and their algorithms.
However, some SEO practices, particularly content creation and link building, can be automated.
Link building is a crucial component of SEO because it raises the ranking of your website on search engines. Link building is the process of getting other websites to link to yours, which gives your website more authority in search engine results. This may make it simpler for people to discover your website through their own searches.
By giving potential customers useful information about your business or brand, content creation aids in the development of relationships. Once you've created content that speaks to them, your audience is more likely to visit your website and make a purchase from you than from competitors who don't provide similar online resources.
As you can see, there are numerous reasons why SEO is necessary for your website. It makes it easier for people to find you online, enhances the user experience, and establishes credibility and trust for your brand, all of which can increase traffic and conversions. Therefore, the time is now to work on SEO for your website if you haven't already. Call one of our nerds instead.