GOOGLE IS PREDICTABLE
Nothing about Google is unpredictable. They use an algorithm to assess a website's quality, and this algorithm gives better rankings to websites with the following features:
1. A lot of information.
2. External website links.
3. A responsive layout.
4. Well-known social media profiles.
5. A website that is regularly updated.
Remember that Google updates its algorithm frequently. To ensure that your website remains relevant and doesn't fall in the rankings, it is crucial to keep it updated.
You must make sure that Googlebot can easily crawl all of your content if you want to be found on Google. This indicates that it must follow standard HTML formatting guidelines. Additionally, since most search engine bots cannot use Flash or other plug-ins, you should refrain from using them.
Images, videos, and other non-text elements cannot be understood by Googlebot; it can only read text that is clearly visible on a page. Maintain a simple, clean design for your website. Don't overuse pictures or videos. Consider using responsive web design in place of separate mobile sites and make liberal use of white space. Regularly update social media accounts.
HOW GOOGLE SPIDERS WORK
The web is scanned by the Google spider in a predictable manner. It does not crawl all of the pages on the internet or all of the pages on your website. You can take advantage of this by ensuring that Googlebot continues to crawl and index any content that remains after a phone number change.
Here are some things you should know about how Googlebot functions to aid you in doing that:
The latency, or the amount of time it takes for your server to respond to a request, is directly impacted by the location of the server. The more nearby you are to the user, the quicker you'll be able to respond. Latency is measured in milliseconds.
NEED SHARED HOSTING PROVIDER?
It is probably best to stick with shared hosting if you have a small website and few visitors. Dedicated servers, on the other hand, might be the best option for you if your website is seeing an increase in traffic and you're experiencing problems with slow loading times or outages.
Shared hosting might be preferable if you want to run a web application or host multiple websites on one server. The primary distinction between the two is that dedicated servers are more potent because they are all yours and are not shared with other clients.
Consider the fact that Google's algorithm has evolved over time. Websites that lack mobile friendliness will be ranked lower than those that do, along with websites with few or no links pointing at them.
The good news is that you have a lot of options for improving your Google ranking. Dedicated servers also provide more flexibility. The number of websites that can be run on a server depends on whether it has a single CPU or two CPUs. The more CPUs you have, the faster your website will load.
For dedicated servers, you can pick between the Linux and Windows operating systems.
DOES CHANGING MY BUSINESS PHONE NUMBER HURT SEO?
Invigorating your SEO may be as easy as changing your company's phone number. It can occasionally do more harm than good, though.
The issue is that a lot of websites continue to list their outdated phone number as the main point of contact for their company. As a result, those websites now have an empty field where the phone number was when you changed it.
Because Google will interpret this as a 404 error, your website may not even appear in search results, which can harm your search engine rankings.
Before making any changes to your company phone number, make sure you have a plan B ready to prevent this issue.
PHONE NUMBER CHANGE & DOMAIN CHANGE?
You might also think about changing your domain. If you do this, make sure the domain's WHOIS information still reflects the updated phone number for your company.
This is important because it lets Google know who owns that URL and keeps duplicate listings from showing up in search results or on Google Maps.
Once you've made these adjustments, make sure to edit the information on your Google My Business listing to reflect the new address and phone number.
Not every page on your website is crawled by Googlebot. Only pages that it deems important enough to index are crawled. This most likely means that Googlebot will only visit about 2% of your pages each time it crawls your website if it contains a lot of content.
HOW WILL CHANGING THE PHONE NUMBER ON MY WEBSITE AFFECT SEO?
Even though changing the phone number on your website isn't too hard, it could have a big impact on your SEO.
Your phone number affects your search engine rankings on Google and other search engines, so if you change it, your positions may suffer.
Here's how to avoid this:
1. Update Your Phone Number
Your phone number needs to be updated in Google My Business first. By doing this, you'll make sure that any new visitors who find your website by looking up that number can get in touch with you.
2. Update Your Website
Next, you should update your website's phone number. A 301 redirect is the simplest way to accomplish this, as it instructs Google and other search engines to use the new URL with the updated information rather than the previous one with the out-of-date information. Additionally, it makes it possible for users who enter an outdated URL or click on an outdated link to be automatically redirected to the right page without having to navigate through multiple pages or dismiss pop-up windows.
SWITCHING A PHONE NUMBER CAN AFFECT SEO
Google will update their listing when you change your phone number because they are notified of the change. When that business is searched for by name or address, the new number will appear in the search results. However, some searches might still show the previous number. This change won't have any impact on your website; it will continue to be indexed and ranked the same way it always has been.
But if you have been using one of these figures as part of your SEO strategy, you should get rid of those links as soon as you can so that Google doesn't see them as spammy links and lower their value.
Making a request for a review of your business listing is the final step. Once all of the information has been updated, log into Google My Business and select "Edit" from the top-right menu. On your business page, close to the bottom of the menu, you ought to see a "request a review" option.
Other actions you can take to make the transition easier include adding a new phone number to your website and Google My Business. Attempting to link to the new number on social media is another option, though it may not always be possible.
These are the most crucial factors, though the Google algorithm takes many other things into account. Your website will be ranked lower than a similar website that does have those elements if it is not mobile-friendly and has little to no content or links.
No matter where in the world it is hosted, you must make sure that your website loads quickly and consistently if you want to be successful. If a user from Texas loads your website and has a bad experience, they will probably leave right away. However, if a user from California does the same thing, they will probably expect the same level of performance when visiting other websites.
DO TRACKING NUMBERS AFFECT SEO?
There is no reason to think that tracking numbers would affect your SEO. They are just a necessary part of the tracking process.
It's crucial to remember that Google does not want you to include tracking numbers in URLs. This is because spammers and automated programs can change them to avoid being found by crawlers.
Make sure you're using tracking numbers in your URLs for the right reasons if you're going to use them.
SEO BENEFITS OF 800 NUMBER?
Despite being around for many years, businesses still frequently choose the 800 number. Although the local area code may be more recent, its use has increased over time. Which one is superior, we ask?
The response will depend on what you want customers to feel when they call your company. Actually, 50% of customers prefer 800 numbers because they feel safer and more at ease doing business with businesses that provide them.
Other advantages are:
1. It's simple to recall.
2. Google and other search engines make it easier to find
3. Since they are typically associated with big businesses, they are more likely to appear in caller ID than a local number.
If you want to increase sales through customer service or technical support calls, a local number might be better for you. This is because people who need help with their accounts or products can call you directly without having to go through any hoops first.
This can also save you money because local numbers typically have lower rates than 800 numbers.
CAN A LOCAL NUMBER HELP BUILD TRUST WITH CLIENTS?
The client encounter It includes every interaction a customer has with your business.
Having a local number can aid in gaining your clients' trust. They can hear the background ring of your company's phone when they call. They are aware that you are a legitimate company and not just some call center in another nation. Because they get the impression that you have a physical location, the customer feels more at ease and is more likely to do business with you.
Additionally, it increases customer satisfaction because it makes them feel safe when speaking with your business. This is especially true for local businesses, which may want to ask questions about the goods or services they need before buying them.
Finally, having a local number can help your small business stand out from rivals by providing an experience that they simply can't match, which can increase customer loyalty.
We hope this article has given you a better understanding of how SEO can be impacted by changes to a phone number. Please get in touch with us if you have any inquiries or need additional details.