DOES CALL TRACKING HURT SEO?
The use of dynamic number insertion and call tracking software are the two primary ways that call tracking can affect SEO.
Another means by which companies can monitor phone calls made from their website is through call tracking software. This kind of software can also hurt SEO because it could lead to your website having duplicate content.
Use canonical tags if either of these approaches is being used to monitor phone calls coming from your website to prevent search engine penalties.
HOW CALL TRACKING WORKS
Each marketing campaign is given a different phone number in order to facilitate call tracking. The main phone number of the business is then changed to this number on all marketing materials, such as website banners, print ads, and paid search ads.
Customers who dial the special number are transferred to the company's main line, and the marketing initiative linked to the number is tracked.
For businesses, call tracking is a useful tool because it reveals which marketing channels are generating phone calls. Making strategic decisions about how to distribute marketing resources can be done using this information. Some people, however, hold the opinion that call tracking harms SEO because it duplicates content on a website.
WHAT EFFECT DOES CALL TRACKING HAVE ON SEO?
Call tracking doesn't directly affect SEO, but it can have an indirect effect by supplying information that can be used to enhance SEO campaigns. A company might increase its investment in paid search ads, for instance, if it notices that the majority of its phone calls come from those ads.
On the other hand, a company may increase its SEO spending if it notices that its organic search traffic is not resulting in many phone calls. In the end, call tracking can help businesses better use their resources to improve their marketing efforts as a whole, which can be good for SEO.
DOES CALL TRACKING HURT SEO
Because it depends on how call tracking is used, there is no clear-cut response to this query. Call tracking shouldn't have a detrimental effect on SEO if done properly.
However, call tracking can harm SEO if done incorrectly. Search engines may penalize a website for duplicate content, as in the case where a website uses the same phone number for both its main phone number and its call-tracking number.
Businesses should use different phone numbers for their main line and call-tracking numbers to avoid this issue. By taking the right steps, businesses can make sure that call tracking doesn't hurt their SEO.
The inability to trace a lead's origin is yet another potential issue with call tracking. Because of this, figuring out which marketing channels produce leads the most effectively can be challenging.
IS CALL TRACKING POSSIBLE?
Call tracking is a technique for gauging and tracking the effectiveness of incoming calls to your company. You can better understand your customers and what they expect from you if you can track every call that comes in and pinpoint exactly where it came from. This can assist you in growing your company by giving you practical advice on how to draw in more clients, keep them longer, and boost sales.
Software for tracking calls comes in a variety of forms. Some have no cost, while others have monthly or per-call fees.
Here is a brief overview of the most widely used call tracking software types:
Software for tracking incoming calls allows you to keep track of all incoming calls, record them, and then display the data on a dashboard that reveals who called, when they called, who picked up the phone, and from where they called.
Businesses with high call volumes, like customer service departments or telemarketing firms, frequently use this kind of software.
WHAT IS CALL TRACKING SEO?
Call monitoring SEO is a marketing strategy that tracks your phone calls and tells you where they came from. You can increase ROI and make your website perform better.
It's also a great way to monitor your incoming calls, allowing you to see which keywords are bringing visitors to your website and how many leads each keyword is producing.
This is how it goes: You associate the websites you want to track with a phone number for call tracking.When a caller dials this number, they will be connected to an automated message that requests their search criteria. Based on the keywords that originally led them here, this message has been specifically tailored for them.
After that, call tracking SEO software will enter all of this data into an analytics dashboard so you can see precisely how many calls were made and which keywords led to their initial visit.
Businesses that want to monitor the success of their marketing campaigns can benefit from call tracking. When done properly, call tracking is not detrimental to SEO. In fact, it can help businesses decide where to allocate their marketing budgets strategically. However, businesses need to be careful to prevent search engines from indexing their call-tracking numbers.