COLONS SEO:WHAT SEARCH ENGINES LOOKING FOR?
Search engines seek relevant content that is easy to read, navigate, and find. Relevant content is defined as any text that closely matches a search query. The more relevant your blog post or article is to the subject of the search query, the higher it will appear in Google's results. As a result, if you write an article about "How To Make Lemonade" and someone searches for "Does Changing Theme Affect SEO Shopify?" on Google, your website should appear fairly high on their results page!
It's crucial to keep in mind that search engines now do more than just match keywords to queries (which was how they worked back when people still used AltaVista). Nowadays, quality is more important than quantity when it comes to search engine rankings, so if you want your website to appear high on Google, make sure your SEO efforts are optimized with the following plan in mind:
-Write about topics that your reader will be interested in.
-Use keywords in your writing, but don't overdo it (use long tail keywords where possible)
-Make sure that each piece of content ends with a clear call to action.
COLONS SEO: HOW USEFUL IS CONTENT TO THE USER?
Your website wants users to have a positive experience. You want them to read, appreciate, and spread your content. It's bad for everyone if a user leaves your website because they found it frustrating or difficult to use.
If you're not sure if the content you're producing is helpful to your users, pose the following inquiries to yourself: Is reading it simple? How simple to understand is it? How simple is finding it? Are there any obstacles in their path (such as advertisements)? Is it responsive to mobile devices and available on all platforms? Do social media sites like Facebook and Twitter, or both, make it simple to share this information with others via email?
Answer the queries your target audience has by creating valuable, high-quality content. You can proceed if you gave "yes" answers to each of these questions. If not, your content strategy may need to be revised. Write about a subject that interests you. The quality will improve as you write more.
COLONS SEO: HOW WELL FORMATED IS THE CONTENT ON SCREEN?
Making the user experience enjoyable is the aim of your website. You want people to read, like, and share your content. It's bad for everyone if a user leaves your page entirely if they find it challenging or frustrating to navigate your website.
Make valuable, top-notch content that responds to the queries of your target audience. If "yes" was your response to each of these queries, you're good to go. If not, your content strategy needs to be reviewed. Write about a subject you find interesting. The quality of the finished product will increase as you write more.
IS CONTENT TECHNICALLY CORRECT?
The way the content is presented. Is it technically correct, for instance, is something that most people think about when thinking about SEO.
-The information is it grammatically and spelling correctly?
-Is the layout and formatting the same all over the page?
-Are any of your website's links broken?
Your website should be ready to go if you can say "yes" to these inquiries.
COLONS SEO: ARE OTHER WEBSITES LINKING TO THIS PAGE?
The number of other websites that link to your page can be used to gauge the value and applicability of your content. This could imply that the information on your page is valuable and well-written, making it easier for search engines to find and rank it higher.
The number of other websites linking to your page can be used to determine the value and viability of your content. If there are a lot of links pointing to your website from other websites, it probably means that people think your website is worth recommending to others. Links from other websites to yours are analogous to votes of confidence.
This could imply that your page's content is valuable and well-written, making it easier for search engines to find and rank.
COLONS SEO: SEO DEPENDS UPON CORRECTLY FORMATED CONTENT
When you write a post or create an article for your website, make sure it is properly formatted so that search engine spiders can read it easily. This includes using headers and subheaders, bolding some words for emphasis, using bullet points and numbered lists instead of paragraphs of text when appropriate, and, most importantly, writing naturally! If someone reads like they're talking (no offense intended), it makes sense when that same person appears at an event, conference, or something similar later on down the road, possibly even years later, because we've all seen someone from school who's now working somewhere else doing something awesome while still being friends with everyone else around them, possibly even some who weren't even connected back then, just like how I'm doing now.
SEO isn't something you do once and then forget about. To be successful, you must constantly work to optimize your content for Google and other search engines. You must also ensure that your website is well formatted, free of spammy links, and uses proper grammar and spelling on a consistent basis. Take these suggestions seriously because the difference between ranking first and tenth can mean the difference between success and failure for any company.