CAN YOU LINK TWICE TO THE SAME PAGE?
Yes, you can link twice to the same page on a web page for SEO.
Guess what? The really awesome thing about linking twice to the same page is that you have lots of choices! You can use different words and web addresses to make your page even better.
You can use different anchor texts, different URLs, and even different keywords to make your content stand out. It's a thrilling and joyous experience to know that there are endless creative ways to optimize your website and improve its search rankings. You also have the option to link once using one category and again using another category.
If you have the ability to link twice, take advantage of it. If you can’t, there are other ways to use anchor text and keyword variations on the same web page.
WHAT GOOGLE SAYS:
Google has not made any official statement on the matter, but their webmaster guidelines are pretty clear:
- 1.2 Linking to the same page
You can link to a URL more than once from your own site, as long as you're using tags or HTML anchor elements and not frames. You can mix things up and present them in different ways and contexts to really make them pop. The best part? It's such a relief to know that you can see different ways of presenting your products without any fear of negative consequences.
So go ahead and get creative with your product displays, the possibilities are endless.
There's also no problem with pointing users who already visited one page back at that page.
The key is to not link to the same page multiple times with different anchor text. It can be seen as spammy. You can link to a URL more than once from your own site, as long as you're using tags or HTML anchor elements and not frames.
WHAT DOES GOOGLE RECCOMEND?
If you're looking for the official word on internal linking, Google recommends that you use different anchor text for each internal link.
Google also recommends using keywords in the same context as the page being linked to, which is something we need to be careful of when writing content. It's easy to keyword stuff when writing an article or blog post. So if we want our content to rank well and stay relevant, then we don't want readers seeing the keywords popping up everywhere in our articles.
The solution is simple: We use the same anchor text for all of our internal links. But we need to make sure that the anchor text is relevant.
HOW CAN I MAKE INTERNAL LINKS WITHIN PAGE?
You can link to a page on your site using a different anchor text by creating hyperlinks with specific words in them. For example, if you want to link a word “monkey” on your page (this may be the name of an article or blog post), then use that word in your anchor text.
This is easy when it comes to single words and short phrases but it becomes difficult when we have longer content on our webpage. So, what do we do? Maybe we could create lists of keywords associated with our topic and then use these keywords as the anchor text for internal links within the webpages?
Well! That would not be recommended because this way there is no way for Googlebot to understand which keyword you are targeting from all those keywords mentioned above (or below). And this approach will also result in more duplicate content on your website which is another problem for SEO.
FINAL THOUGHTS ON LINKING WITHIN A WEB PAGE
If you are linking to a page on your site, it's always good to use different anchor text.
-When linking to the same page in multiple places on a website, be sure each link is using different anchor text. If you're talking about Google in one part of your website and then talk about how great they are in another part of your website, make sure you don't repeat "Google" as an anchor text everywhere!
-Using unique anchor texts for links throughout a web page helps with both indexing and ranking power.
YOU CAN LINK TWICE TO THE SAME PAGE USING DIFFERENT ANCHOR TEXT
You can link twice to the same page using different anchor text and it should help your overall SEO.
If you are linking to one page on your site, you should use different anchor text.
I recommend using a different link for the same page (or even another page) for each of those links.
You could even go so far as to create an entirely different domain just for this process if needed!
If you're looking for a white hat strategy. I recommend starting with the basics: make sure your site has plenty of internal links and avoid over-optimizing your anchor text.