USE FREE TOOLS
It's okay if you don't have access to your site's cPanel. But I advise looking into getting it as soon as possible.
Having access to your site's cPanel has a lot of advantages:
1. There are a lot of free tools available for SEO. They'll assist you in getting started and learning the fundamentals of SEO. Look no further than these free tools if you need to know what your competitors are doing.
2. You might also want to use these tools to gain an understanding of the current state of your website's traffic, backlinks, ranking, and other factors. Because it has all the tools required to conduct thorough research on any given topic related to SEO or digital marketing in general, Ahrefs is a well-known platform for this very reason. If you do some research in advance, you might find some great deals online. It's not free, but it's also not very expensive either. If their forum, wiki, or YouTube channels don't have enough information, you can also look up free tutorials online.
3. To prevent certain sections of your website from being indexed by search engines, you can configure robots.txt files using the cPanel file manager. This prevents duplicate results from showing up in search results when someone searches for products available in your store and is also shown other comparable products from rival websites.
By logging into cPanel, you can manage additional SEO factors like link building, where you can add or remove links as needed or even get rid of all outbound links if that is what is required.
You can also use it to make sitemaps and send them to Google Webmaster Tools. You can also use it to manage redirects, change page titles and meta descriptions, set up 301 redirects, and do more.
The name servers for your site can be changed using cPanel, and these are crucial for site migration. Keep in mind that if your website has an SSL certificate installed, you will need to pay your host extra money to use custom DNS records rather than the ones they automatically provide.
CONSIDER TOOLS USED BY COMPETITORS
Not just their results, but also the tools they employ, should be taken into account.
If you want to be a successful website owner or marketer, it's important to think about your competitors' goals and finances when deciding which SEO tools to use.
1. How much revenue do they generate?
2. Do they aim to compete with businesses like Google and Amazon?
The more directly your competition poses a threat, the more likely it is that they will have the funds and resources necessary for excellent SEO services. So, if you want to compete with them effectively, you need to have access to the same data and insights they do.
You also need to know if your competitor's online business is affected by anything besides their budget, and if so, what kinds of data they can gather as a result.
It's also crucial for you, as a company owner or marketer, to understand where this data originates from: whereas an automated tool like Ahrefs might only provide historical data about certain metrics like rankings or link acquisition rates across all search engines globally, an experienced agency may be able to give you useful insight into how best practices in digital marketing are shifting over time.
The important thing for businesses that want to succeed online today while still keeping costs low enough so profit margins aren't too compromised isn't necessarily that one side is better than the other.
What is the most effective method for obtaining this information? Well, that depends on the particular needs and preferences you have. Go ahead and choose a more automated solution if you'd prefer to receive actionable insights without the need for human intervention.
The key message here is that there is no right or wrong choice when it comes to selecting the best tool for your SEO requirements. The most important thing is to pick one and use it consistently so you can learn more about how your rivals are conducting themselves online and use this knowledge wisely to develop a strategy that is most effective for your company.
1. What kind of data do you require first?
2. How can I obtain it in the best way?
3. How much will this set you back?
4. What kind of assistance do they offer?
5. What varieties of integrations are offered?
6. Is a demo or free trial available?
7. How intuitive is the user interface?
PAY FOR TOOLS WHEN NEEDED
It's time to invest more money in advanced analytics and keyword research if you want to grow your online business.
You don't necessarily need to invest in Ahrefs to obtain trustworthy data and research; you can obtain it through any platform. However, if you're thinking about adding one or more additional subscriptions, it's best to begin with free tools first and move on to paid subscriptions when you're ready for more sophisticated features. Not just their results, but also the tools they employ, should be taken into account.
Doing some research is the best way to learn what tools your rivals are using. See what tools your competitors are using by taking a look at their websites. You can also look at the advertisements they are running on search engines or social media.
Don't assume that all well-known brands have thousands of dollars per month to spend on SEO tools alone; keep in mind that not all businesses have the same budget for their online marketing initiatives.
It's time to look at your competitors' results once you have a good understanding of the tools they are using. See how many keywords each site ranks for and how many backlinks each site has, then compare what they're getting with what you're getting.
You'll get a good idea of the tools they're using to achieve those results from this, along with the cost of each tool. Based on how affordable the tools are in comparison to the competition, you can then choose which ones are best for your company.
MANY WAYS TO OPTIMIZE CONTENT
Each platform provides trustworthy information and analysis on SEO metrics that can be used to find areas where you can improve. While using all three at once is neither necessary nor practical, if I had to pick just one right now, it would probably be the Moz Keyword Explorer.
The tool is simple to use and has been around for a while. Although it is free, there is an option to pay a monthly fee for extra features like keyword tracking and an SEO audit. The fact that this tool offers information on search volume, competition, click-through rate, cost per click, and more in one location is what I like most about it.
You can follow the evolution of the performance of particular keywords, which is another fantastic feature. This lets you see which ones are working and which ones need more attention.
You won't need to spend hours learning how to use it because it is simple to use. Instead, you can use it immediately and achieve the desired outcomes—after all, that's what we're all after, right?
Use this tool when you're prepared to advance your SEO strategy. The best part is that it's simple to use and offers trustworthy information and analysis on SEO metrics. It's unpaid.
In conclusion, we believe it's critical to keep in mind that this is merely one tool among many. This is especially true given that Ahrefs is not the only tool available for tracking rankings or backlinks. However, if you are serious about SEO and need trustworthy data and research, it might be something to think about.