Backdating blog posts is a common practice search marketers use to ensure that they are creating appealing and relevant content out of the gate. Google can identify backdated posts and may penalize your site if you go overboard. If you want to publish old content through a discovery strategy, make sure it is updated. It’s never a good idea to backdate a small amount of content. Publishing backdated content is frowned upon because it can make people feel tricked or cheated by the original publication date
Can You Back Date Blog Posts For SEO?

BACKDATING BLOG POST IS A COMMON PRACTICE

Can You Back Date Blog Posts For SEO?

GOOGLE CAN PENALIZE YOUR SITE

Can You Back Date Blog Posts For SEO?

PUBLISH OLD CONTENT THROUGH DISCOVERY STRATEGY, MAKE SURE IT IS UPDATED

Can You Back Date Blog Posts For SEO?

NEVER A GOOD IDEA TO BACKDATE A SMALL AMOUNT OF CONTENT

Can You Back Date Blog Posts For SEO?

PUBLISHING BACKDATED CONTENT IS FROWNED UPON

Can You Back Date Blog Posts For SEO?

BACK-DATING BLOG POSTS SHOULD BE DONE CAREFULLY

HAVE MORE QUESTIONS?

Backdating blog posts can be a great tactic to use in your SEO strategy, but it should be done with care. If you want all of your content to be published at once, then there are better options for you than backdating—like publishing everything on the same day or using a discovery strategy. If you do decide to go ahead with this practice, make sure that only one or two posts are backdated and not an entire month’s worth of content!

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