CAN MS WORD PDF FILES BE OPTIMIZED FOR SEARCH ENGINE OPTIMIZATION?
Google has put a lot of effort into making sure that every PDF is completely indexed over time. Your audience can use search engines to find your content just as you can use one to learn more about a subject.
All PDF files will now show up in search results alongside other web pages, so you are no longer required to make PDF versions of your content available to the public in order to make it accessible. It's time for an optimization checkup if you want people who use search engines to find your PDF document rather than others with related topics.
PDF FORMAT IS NO LONGER A GOOGLE OBSTACLE
Many people still have the wrong idea about how Google indexes PDFs and how that affects SEO, which is sad.
First of all, PDF files have been indexed by Google for some time. So, if you've ever wondered if Google could index your PDF files, the answer is yes.
The second myth is that in order to increase the ranking of a PDF on your website or blog post in search results, you must convert it into HTML code. But since the start of 2019, when Google started showing PDF files directly in their search results, this is no longer necessary.
The final widespread misunderstanding is that Google only indexes PDFs that are linked to directly from a website. This is also untrue because PDF files that are embedded in websites or blog posts can also be indexed and crawled by Google. It's important to note that while this does give them a slight advantage over other websites with related content, it does not guarantee that they will rank higher than other types of content on your site.
PDFs ARE INDEXED, HOW TO MAKE THEM SEO FRIENDLY?
There are many ways to optimize PDFs for search engines, but it's crucial to keep in mind that their indexing functions differently from HTML. In contrast to HTML files, which Google bots scan and index each time they crawl the web, PDF files are not immediately indexed and don't require frequent crawling. Therefore, it is best to keep this in mind when optimizing your PDFs.
Make sure of the following if you want people to be able to find your content on Google:
1. You've placed your keywords in the appropriate places.
2. All of the charts and images in your document have alternative text.
3. You've produced a searchable version of your document that highlights the key information.
4. Do not forget to see if there are any additional online versions that are already available.
USE KEYWORD-RICH TITLE FOR PDF
The title of your PDF should be pertinent to the content and contain the primary keyword phrase. Make sure the keywords you use are relevant to your company or industry.
To make titles easier to read, keep them brief and to the point. Include page numbers in the title if your document spans multiple pages. It's best to refrain from needless repetition of words because this can make it challenging for search engines to understand the document.
PDFs come in a variety of forms, and each type has its own set of guidelines. Following these guidelines will ensure that your content is easy to read and search engine friendly, even if it isn't intended for the web.
1. Verify that your document is properly formatted. This includes margins, headers, and footers as well as elements like font size and color.
2. Make use of legible fonts like Arial or Verdana. Script fonts should not be used for body text because they are difficult to read on screens. Use them just in headers or titles.
3. To emphasize text, use bold and italic; stay away from using all caps.
4. Verify that your PDF is not excessively large or small. This may have an impact on both how quickly it loads and how it appears on a screen.
USE KEYWORD-RICH HEADINGS & SUBHEADINGS
1. Make your PDF's headings and subheadings Keyword-Rich
2. Don't use the same keyword in your headline and subheading; instead, switch them up.
3. Replace the original word with a synonym of the original word.
4. Replace the original word with one that is similar. Use different words in both of the elements and two different keywords in both of the elements.
APPLY TEXT, IMAGES, CHARTS, & GRAPHICS
It is insufficient to merely upload a picture with the filename "hello-world.jpg." This is because it's unclear to search engines, which makes it challenging for them to rank your content correctly in search results.
The alternative text for a photo must be accurate, succinct, and relevant while also being simple enough for web page or PDF file users to understand. The more closely you adhere to these recommendations, the more likely it is that people looking for information about your images will find you.
In this case, the message that our image is conveying is "Hello World." On the other hand, if we want Google bots to comprehend what this image means without having to read it aloud every time they see it.
Alternative text for users who do not have vision impairments differs slightly from alternative text for search engines. This type of alt text helps people who are blind or have low vision see your image better by reading out loud what is on the screen.
CREATE A SEARCHABLE PDF VERSION
You must choose one of the following ways to make a PDF version of your document that can be searched:
Tool for searchable PDFs in Adobe Acrobat Pro In Adobe Acrobat Pro, this tool is accessible from the Tools menu. In order to ensure that all of your text is automatically converted into searchable PDF form and placed into one file without any formatting issues or errors, it is best to create a separate document before using the Print command once all of your text has been inserted into that document.
Open the document now, select every word that needs to be turned into a PDF file, and then choose File > Print. You can decide whether to print just the current page, a selection of pages, or even a PDF file rather than a physical copy (which is much more convenient). For Mac users, there are third-party tools like Nisus Writer Pro that have built-in features for converting documents to PDF format.
the PDF creation tools integrated into Microsoft Word.
These devices are housed in
File > Create > Convert To > Create New PDF/XPS Document.
Before clicking OK on this window, you must first choose whether you want to convert just the selected text or the entire page.
then take these actions:
In Word 2010, go to Formatting Tools > Document Setup.
To ensure that there are no problems when combining multiple pages, click Advanced Properties in the bottom left corner, then uncheck the "Compatibility Mode" check box before resaving the document.
Without first installing any software on your computer, you can also use a free online converter like DocstoPDF or Zamzar to convert your Word documents into PDFs.
If you're a frequent user of Microsoft Word, you've probably encountered a situation where you needed to convert your documents into PDF files. Perhaps you want to send someone your resume, but they don't have Word installed on their computers, or perhaps you just want to make a backup copy of it so that you have a backup in case something happens to the original file.
TAKEAWAY
1. Ensure that your PDF is full of keywords.
2. Make use of headers and subheadings.
Create a searchable PDF in another format, such as HTML or Word, and add alternative text to images and charts. This will let you add keywords to the text without changing the original layout or format of the file.
4. Include links in your PDF to make it easier for readers to find related material. Links to other documents, such as Word documents or websites that are relevant to you, can also be added within comment boxes.
5. Include keywords in your MS Word document's file name, as well as any image alt tags that are included.
HAVE MORE QUESTIONS?
WHO IS NERD NARROW?
If you’re looking to make your PDFs more searchable and rank higher in SERPs, these are some of the best ways to do it.
You may need to go through a few rounds of testing before you find something that works well for your needs, but once you do it can be really rewarding!